The shimmering, transparent sound of pure silver.
Philosophy
Our philosophy is purist in nature.
We
make interconnects of pure solid slow-drawn silver because we believe it is the best
material to make them out of. We just make the best possible cable we can, using the best
materials we can, without the usual stratospheric prices.
Don’t let cable companies bamboozle you with hocus-pocus and overcomplicated cables – the fact is that the single most important element in determining the sound quality of any properly designed cable is the material that its conductors are made of. Silver is the world’s most conductive metal and allows the sound to travel through pure and unadulterated.
The Litz weave configuration neatly offers a natural way of reducing noise – no need for expensive over-complicated shielding solutions with many different materials in one cable. That kind of hotchpotch of materials leads to muddled, confused sound. The pure and simple approach removes the usual smudging and time-smearing that you’ve become used to, avoiding a myriad of music-destroying sonic evils and leaving you with a sound that’s pure, focussed and surprisingly sweet.
This simplicity of construction leads to the money being spent where it matters most: on the pure silver conductors, fine Teflon® insulation and very high quality heavily silver-plated RCA phono connectors. A lot of care and attention goes into assembling your cables – like all the very finest things, they are fastidiously hand-built by artisans – hence the name Artisan Silver Cables.
It's David versus Goliath! Our tiny company is taking on the big boys and winning, with products that out-class the competition, but for less money.
Without the massive overheads and complicated distribution chains of larger companies, we can pass on those cost savings to you – hence our ability to offer pure silver interconnects at such a reasonable price, compared to the big boys. The majority of the price of our "Silver Dream" interconnects is spent on materials; with larger manufacurers, the retail price is often 8 to 10 times the cost of the materials, allowing each element of the distribution chain to have a share of the profits.
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